Valvoline Instant oil change

Helping Valvoline lead the charge.
The future is electric. So, when Valvoline asked us to create an integrated campaign announcing the launch of maintenance services for electric vehicles, we hit the ground gliding! In addition to driving home the key message, we also needed to convince a skeptical audience they could trust a company with “oil” in their name to perform maintenance on an electric vehicle. We were pretty charged up to see the results: 10.2k inferred responders with a 12% open rate increase over BAU emails.

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