GIA (GEMOLOGICAL INSTITUTE OF AMERICA)

MALE BRIDAL CAMPAIGN

Dudes don’t know diddly about diamonds. There are cuts and clarity—carats and color. How is he supposed to know if the rock he’s about to shell out thousands of dollars on is the real deal? GIA gives guys the guidance, trusted opinion and unbiased diamond evaluation they need to make a more informed buying decision. So, now they know.

Your search is over Campaign

The first place people go to get answers on the baffling undertaking that is buying a diamond? Google. That’s where it starts. But not necessarily where it ends. Because no matter how many questions perplexed diamond-buyers ask, when the diamond dust settles, the stream of credible answers come from one trusted source: GIA. Have questions about diamonds? Ask away. GIA is the world leader in diamond research, education and evaluation. Gain the clarity you need to buy with confidence. Always insist on a GIA Diamond Grading Report.

MALE AND FEMALE BRIDAL CAMPAIGN

Couples live by their words. So do we.
Asking for your partner’s hand in marriage will probably be the most grown up thing you’ve ever done. But there are a lot of things to figure out. Like that expensive diamond for starters. Is it natural or treated with a synthetic? Was it ethically mined? Born in the earth or manufactured in a lab? This is where GIA, the world leader in gemological identification, can help. They have your back. And give you the information you need to make an informed purchase so you can buy with confidence. GIA gives you an unbiased scientific blueprint of your diamond’s characteristics. It’s their vow to you.

Times Square digital Billboards

DIAMOND Origin Report CAMPAIGN

Diamond purchasers are curious about their stone. They want to know that it was responsibly mined and that it isn't tainted by civil wars or violence. The goal of this campaign was to introduce the latest feature of GIA grading reports: disclosure of a diamond’s geographic origin.