DELL

Crystal Monitor Print Launch

Craft a campaign to shamelessly plug this display’s prestigious achievement: winner of the Best of Innovations award at the Consumer Electronics Show.

Ear Candy Case Study Video

This dimensional mailer was sent out to a curated list of high-profile IT decision makers with the goal of luring them to accept an onsite meeting with a Dell rep — MarCom Platinum Award winner!

MISC.

R630 Rack Server Email Campaign

I speak geek.
Translating tech speak into human speak is one of my strengths. But in the case of this content-driven email campaign touting the benefits of the Dell PowerEdge R630 server, talking speeds and feeds is what this audience craves. Targeting IT influencers in medium to large enterprises, each themed email leveraged compelling case studies, videos, quantitative lab reports, and quick-hitting infographics to drive home the proof points.

ENTERPRISE EMAIL CAMPAIGN

Venue 11 Pro Tablet Print Launch

Everyone knows Dell makes PCs. But few know Dell makes a pretty impressive tablet for the business crowd. While not an easy task by any stretch of the imagination, the goal was to position the Venue 11 Pro as the premier business tablet.